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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Návrh strategie pro kavárnu
 Holčáková, Kateřina
Holčáková, K. A plan of a strategy for a café. Bachelor thesis. Brno: Mendelova uni-verzita v Brně, 2023. This bachelor thesis focusses on planning a strategy for newly established café. The thesis is divided into theoretical and practical part. The theoretical part con-sists of a literary recherche originating from specialized literature. This part con-tains explanation of terms in management, strategy and business management and subsequently environmental analysis explanation, which is comprised of an analysis of both inner and outer environment. The practical part contains a break-down of inner and outer environment of a business. In the outer environment analysis are via PESTE analysis and Porter's five forces analysis identified oppor-tunities and threats. Based on the inner environment analysis are via the principal of key words identified the strengths and weaknesses. With the help of SWOT analysis are suggested possible strategies for the business and subsequently is one of the strategies economically evaluated.
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Impact evaluation of foreign direct investment on the financial situation of an internationally operating enterprise and suggestions for its improvement
 Šulc, Michal ; Hornungová, Jana (referee) ; Procházková, Kateřina (advisor)
This thesis is focused on the evaluation of the impact of foreign direct investment on the financial situation of the internationally operating company ČESKÁ LÉKÁRNA HOLDING, a.s. The theoretical part includes a comprehensive analysis of foreign direct investment from various aspects, financial analysis, selected indicators, analysis of external and internal environment and methodological approaches including statistical tests for subsequent research. The analytical part includes selected indicators for the period 2000 to 2021 presented in graphical form as well as research aimed at demonstrating the impact of foreign direct investment. The design section proposes solutions that are expected to induce positive or economically beneficial changes with the anticipated result of improving the company's financial situation.
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